If you want to keep your cold drinks dry and not have to mess with Ice here is the solution. 6 pack freeze pack - just freeze it before use and then pack the drinks in the round indentations. If you want, there is still some room for ice on the sides to give it an extra cool. AND you can pack 4 more cans on their side on top of the 6 to make the cooler into a 10 can cooler. The product is reusable just freeze it again and again and again.